
urban skin rx
urban skin rx
ROLE:
I managed the brand social media strategy w/ team of 3 across 500k+ social network portfolio. I specifically took ownership over the creative briefing process for original, in-house content including TikTok, IG Reels, Staff videos, infographics, and memes
RESULTS:
👉 SCALED IG FROM 400K TO 480K IN 7MOS
👉 INCREASED USRX'S TIKTOK BY 180% in 6MOS
👉 INCREASED REELS VIEWS BY +232%
CONTENT SAMPLES:






