ROLE:

Oversaw social media strategy across IG (110K) and TikTok (20K) breaking down hard-science topics into digestible, top of funnel content. Owned the end-to-end campaign briefing process for 20 major brand/growth campaigns on organic social covering both promotions and education-focused campaigns such as fertility and climate change, COVID-19 vaccine, and health advocacy

👉 INCREASED IG BY +61%, TIKTOK AUDIENCE BY +505%, AND IMPRESSIONS +49% IN 12MOS

👉 DROVE +110% EMAIL LEADS, +70% ORGANIC SOCIAL SALES, +64% INCREASE IN NEW SITE USERS IN Q4 2021